Presentations & Speaking Engagements

All presentations and speaking engagements are created and executed by Elizabeth Scott unless otherwise noted.

2011

Speaker
Getting Her Attention: Online and Offline Marketing Strategies That Work
IHMPRS Fall Conference
Muncie, IN October 20

Panel Member
Social Media: Tips on Connecting in the Virtual World from the Pros
Leadership Louisville Conference
Louisville, KY October 13

Guest Lecturer
Digital Marketing Now
University of Louisville, Senior Seminar
Louisville, KY July 14

Speaker
Proven Strategies to Market Women’s Services
HealthLeaders Media – Marketing
Webinar, January 31

Speaker
Social Media: The Evolving Patient/Physician Connection (with Stephanie Cannon)
The Physician Strategies Summit, Driving Performance and Value
Scottsdale, AZ March 1, 2011

2010

Speaker
Social Media: The Evolving Patient/Physician Connection (with Stephanie Cannon)
Fifteenth National Forum on Customer Based Marketing Strategies,
Atlanta, GA April 14-16

Moderator
Marketing Accountability – Speakers David Marlowe and Donna Teach
Healthcare Forum Webinar
February 25

2009

Speaker
Breaking Internal Barriers to Social Media
Geonetric Webinar (GeoLabs)
October 19

Speaker
Make Social Media Work for Your Hospital: Engage without a Major Investment
Indiana Hospitals’ Association Conference
French Lick, IN  October 15

Speaker/Conference Chair
Using New Media to Bridge the Generation Gap
Healthcare New Media Marketing Conference
Phoenix, AZ June 15

Guest Lecturer
New Media’s Role in Traditional Marketing & Advertising
Spaulding University
Louisville, KY April 16

Co-Chair/Speaker
The New Marketing Hybrid
Q1 Productions: 1st Healthcare New Media Conference
Phoenix, AZ April 14

Speaker
Strategic Web Health Content to Drive Revenue
National Webinar – ADAM, Inc
March 26

Speaker
Doing More with Less: Integrating Traditional and New Media
National Webinar – Health Strategy Institute
February 26

Co-Chair/ Speaker/Roundtable Leader
The New Marketing Hybrid: Integrating Traditional Skills with Social Media Savvy
Fourteenth National Forum on Customer Based Marketing Strategies
Las Vegas, NV February 12

2008

Speaker
New Media’s Role in Your Marketing and Communications Plan
National Webinar: The Strategy Group, Innovator’s Studio for Chief Marketing Officers
December 11

Speaker
New Media:  Communication that Connects Patients, Physicians and the Public
Healthcare Strategy Institute: The Marketing Edge Conference
Orlando, FL  November 12

Speaker
Healthcare and New Media
Webinar: The Healthcare Roundtable for Strategic Planning & Marketing Executives
October 23

Speaker
New Media and Marketing Opportunities
Louisville Advertising Federation,
Louisville, KY June 13

Speaker
New Media: Communication That Connects Patients, Physicians and the Public
Kentucky Hospital Association Meeting, KSHPRM
Louisville, KY  May 13

Speaker
New Media: Communication that Connects Patients, Physicians and the Public
World Congress Leadership Summit
Boston, MA  May 6

Speaker
Integrating A.D.A.M. Products: Utilizing Health Information to Reach System Goals
A.D.A.M., Inc. User Group Meeting
Delray, FL  April 23

Speaker
Five Easy-to-Use New Media Options for Healthcare Marketers
National Webinar – Health Leaders Media
April 4

2007

Speaker
From Interruption to Interaction: Using New Media and Your Web Site to Win and Win Over Patients
SHSMD Conference
Las Vegas, NV  October 10

Roundtable Leader
Building Hybrid Marketing and Communications Teams
SHSMD Conference
Las Vegas, NV  October 10

2006

Speaker
Online Quality Reporting as a Marketing Strategy
Healthcare Internet Conference
Phoenix, AZ  November 17

Speaker
From Planning to Pilot – The Creation of a Heart Patient Portal (with ebusiness team)
Geonetric eHealth Symposium
Cedar Rapids, IA October 12

Speaker
Selecting the Best Vendor Partnership for Your Web Initiatives
SHSMD Conference
Las Vegas, NV  September 15

Roundtable Leader
Web Team Staffing Models
SHSMD Conference
Las Vegas, NV  September 15

Speaker
Creating an Executable Web Strategy
Health Leaders Media National Webinar
March 2

See resume/cv and publications/articles for more information.