Publications & Articles
All listings below refer to contributions by Elizabeth Scott unless otherwise noted.
2010
Author
Article: Putting the ‘e’ in Ebusiness
Healthcare Leaders Media publications
February publication of Healthcare Marketing Magazine
Columnist
Bi-Monthly Feature: Ask the Advisor
Healthcare Leaders Media publications
Author
Blog: The Maven Raven
RavenNewMedia.com
2009
Interviewed (by Ben Dillon)
Article: Integrating Old and New Media
eHealthcare Strategy & Trends
September
Columnist
Bi-Monthly Feature: Ask the Advisor
Healthcare Leaders Media publications
2008
Contributor
Slide Presentation: NortonHealthcare.com Quality Report slides featured
Marketing and Planning Leadership Council (MPLC) National Meeting
The Advisory Board
June
Interviewed
Book: Drivers of Consumer Choice, NortonHealthcare.com featured.
The Advisory Board
August
Interviewed (Author: Marianne Aiello)
Article: The Future of Hospital Branding
Healthcare Leaders Media
September
Interviewed (Author: Maureen Larkin)
Article: SEM Strategies for Healthcare
Healthcare Leaders Media
June
Interviewed (Author: Maureen Larkin)
Book: Case Studies in Transparency: Real World Ways Marketers Educate Consumers
Healthcare Leaders Media
February
Interviewed (Author: Marvin Pyles)
Article: Web Analytics: The Revolution of Today’s Internet Rock Star
Key Analysis (KeyAnalysis.com)
March
2007
Author (with Ben Dillon and Andrea Olsen)
Article: Creating an Executable Web Strategy
The Spectrum (Society for Healthcare Strategy & Market Development SHSMD)
January
2006
Interviewed
Article: Communicating with Patients Online About Safety Initiatives
Healthcare Marketing Report
November
Interviewed
Book Section: Web Site Effectiveness and Usability (Best Practice)
The Advisory Board (Washington D.C.) publications
November
Author
Article: eHealth Strategic Plans
The Advisory Board (Washington D.C.) publications
October
Interviewed
Book Section: Web Site Staffing at Large Healthcare Systems (Best Practice)
The Advisory Board (Washington D.C.) publications
July
Author
Article: Building an eBusiness Team from Scratch
eHealthcare Strategy & Trends
November
Author (with Andrea Olsen)
Article: Moving to Advance Quality Initiatives: Communicating the Value Inside and Out
The Spectrum (Society for Healthcare Strategy & Market Development SHSMD)
March
1994
Interviewed (Author: Paul R. Wallace)
Book Section: The Tombras Group Web Site Featured (Best Practice)
Exploring Netscape 4.0
QUE Publications
